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POWER TO THE PIGSKIN: WISCONSIN FOOTBALL A $$ GENERATOR
Published October 14, 1999
The Univ. of WI football program "accounts for nearly half of all" the revenue generated by the school's 23 sports teams, according to Don Walker of the MILWAUKEE JOURNAL SENTINEL, who reviewed documents containing a breakdown of finances. The program "turned" a $10M profit in the last fiscal year. The football team reported revenue of $18.18M in the FY ended June 30, '99, with expenses of $7.68M. Walker notes, "The revenue represented 42.7% of all of the money raised by the school's sports teams, which totaled $42.61 million." But the "cost to play" football was 17.6%, "compared with the cost of running" the rest of the school's sports teams. Walker adds that "total expenses" for all sports were $43.7M, and the athletic department reported a $1M deficit in the last FY. Among highlights: The univ.'s athletic dept. spent $676,991 last year in recruiting, an increase of $25,522, with 70% of the budget used for men and $277,676 for football recruiting; more money ($67,865) was spent recruiting women's basketball players than men; men's basketball and ice hockey "raised" $7.6M and $4.3M, respectively; women's basketball "generated" $1.24M, but reported expenses of $1.3M (JOURNAL SENTINEL, 10/14).