SBD/1/Events Attractions

NBC HOPES TO LURE YOUNG FANS WITH GRAVITY GAMES COVERAGE

          NBC Sports will broadcast its first installment of
     Gravity Games coverage on Sunday at 4:00pm ET, and USA
     TODAY's Sal Ruibal writes that it "might appear that pitting
     extreme sports against the mighty NFL on sacred Sunday ...
     is crazier than jumping a motorcycle into San Francisco Bay.
     But NBC could be the one dancing in the end zone."  With the
     programming, NBC is "attacking the soft underbelly of the
     NFL: boys ages 10 to 17.  Some of them don't care about the
     NFL -- yet."   NBC Sports Senior VP/Programming Jon Miller:
     "We're not in this to try to steal viewers from the NFL.  We
     are trying to attract the young people who have no interest
     in football."  Ruibal writes that the Games may draw a 3
     rating, and adds that they "are considered enough of a
     threat" among extreme sports broadcasters that ESPN and MTV
     "have had informal discussions about joining forces for a
     sports event" (USA TODAY, 10/1).  In L.A., Tom Hoffarth
     writes that NBC's Gravity Games Producer David Michaels had
     little interest in the event at first, but said afterward,
     "I'm as fired up about this as anything else I've ever done
     because, even though ESPN tried to do this, it's really
     unchartered territory.  Yes, it's been ESPN's franchise for
     a while, but what they've done is old school.  ... I think
     we've brought some dignity to the sports (DAILY NEWS, 10/1).

Return to top
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug