Data from Nielsen/NetRatings shows that the audience
and reach of NFL.com have increased in each of the first
three weeks of the season. In the first two weeks of the
season, the average NFL.com fan went to the site between 1
1/2 and 1 3/4 times per week. Research shows that the top
activity of NFL.com users is checking scores. The following
is a breakdown of user traffic on NFL.com from August 29
through September 19. The league's opening weekend was
September 12 (Nielsen/NetRatings):
UNIQUE REACH % PAGE VISITS PAGES TIME
WEEK ENDING AUDIENCE (ACTIVE) VIEWS (PER PERSON)
9/19 1,100,130 2.46 18,305,224 1.75 17 0:17:46
9/12 1,086,049 2.3 21,407,175 1.58 20 0:27:12
9/05 601,692 1.32 5,543,662 N/A 9 0:08:57
8/20 485,022 1.04 2,660,527 N/A 5 0:07:23
Banner ads appearing on NFL.com, along with total
impressions for the week ending September 19:
ADVERTISER IMPRESSIONS AD
NFL 2,355,689 NFL Merchandise Shop
Motorola 2,108,693 Wireless Category
Egreetings 895,164 Send Greetings To Fan
DirecTV 779,870 Satellite Service
NTN Communications 391,626 QB-1 game
NFL/Race for the Cure 337,725 Charity
NFL/United Way 264,100 Charity
VISA 243,846 Player Tracker Sponsor
MBNA 237,581 Team Affinity Bank Card
NOTES: UNIQUE AUDIENCE = number of unique people that
have gone to the site at least once in the defined time
period; REACH % (ACTIVE) = Number of unique Web users seeing
a site one or more times, expressed as a % of the total
active Web population for the time period.
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