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IF YOU GOT A DOLLAR: HORSE RACING EXPLORES A "NEW FRONTIER"

          Horse racing's "new frontier of Internet wagering and
     24-hour cable networks" -- including the Television Games
     Network (TVG), the Racing Network (TRN) and Youbet.com --
     was examined by Bill Christine of the L.A. TIMES, who wrote
     that "because of the size of the potential market, there
     ultimately could be room for TVG, TRN and other alphabet-
     soup outfits that may come along."  But TRN President Bill
     Hogwood says that his service and TVG "are apples and
     oranges."  Hogwood: "TVG is trying to appeal to new players. 
     They're coming off like the MTV of racing.  I wish them
     well, and I really don't think we're competitive.  Our
     service is associated with the experienced players, and we
     don't include wagering."  Christine wrote that TVG will
     "frustrate the viewer who can't get enough betting action,"
     since it carries "only selected race coverage rather than
     full cards."  TVG VP/Communications Rick Baedeker: "We will
     not be a simulcast show.  This is a 24-hour network to
     attract new fans.  If we had become a simulcast show, we
     would have suckered our (financial) partners." 
     Additionally, TVG has played "hardball with its competition,
     insisting that its partner tracks sign exclusive
     agreements."  Santa Anita President Lonny Powell said his
     track is "looking at TVG, but we're not interested in going
     exclusive with them.  It's always possible that we might
     want to create our own arena with the tracks we have in our
     family" (L.A. TIMES, 9/28).

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