Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Sponsorships Advertising Marketing

HARRIS INTERACTIVE LAUNCHES SPORTS RESEARCH EFFORT

          N.Y.-based Internet market research company Harris
     Interactive has launched a sports research practice called
     The Harris Sports Poll.  The operation has a database of
     over 120,000 annual respondents and will ask questions
     regarding sponsorship, fan interest, Internet, purchasing,
     participation and other topics to provide data on consumers'
     sports-related interests and behavior.  Nadine Gelberg has
     been named Manager of Sports Research at The Harris Sports
     Poll.  Gelberg was Professor of Technology at RIT before
     joining Harris Interactive this summer.  Gary Warech was
     named Senior Dir of Client Development.  Warech was most
     recently VP/Client Development at Host (THE DAILY).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1999/09/28/Sponsorships-Advertising-Marketing/HARRIS-INTERACTIVE-LAUNCHES-SPORTS-RESEARCH-EFFORT.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1999/09/28/Sponsorships-Advertising-Marketing/HARRIS-INTERACTIVE-LAUNCHES-SPORTS-RESEARCH-EFFORT.aspx

CLOSE