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IMG READY TO TAKE U.S. WOMEN PRIMETIME WITH SUMMER MATCH
Published September 27, 1999
IMG, which made a time buy on ESPN to televise yesterday's Brazil-U.S. women's soccer match, "is also talking" with ABC about showing a primetime China-U.S. Women's World Cup rematch next summer. IMG Senior VP/Dir of U.S. TV Sales & Programming Bob Horowitz predicts a U.S.- China match could pull a 5 rating (ELECTRONIC MEDIA, 9/25). Yesterday's match in Denver drew 25,009 (THE DAILY). MLS Commissioner Don Garber, asked if a women's pro soccer league will be a topic of discussion at MLS' meetings with U.S. Soccer Federation delegates this week: "Our Chief Operating Officer [Mark Abbott] is working with the Federation on the plan. And it would be hard not to imagine how great it would be for this league to have a male and female component. But we've got a lot of work to do before we get there" ("Brazil-U.S.," ESPN, 9/26).