SBD/27/Events Attractions

IMG READY TO TAKE U.S. WOMEN PRIMETIME WITH SUMMER MATCH

          IMG, which made a time buy on ESPN to televise
     yesterday's Brazil-U.S. women's soccer match, "is also
     talking" with ABC about showing a primetime China-U.S.
     Women's World Cup rematch next summer.  IMG Senior VP/Dir of
     U.S. TV Sales & Programming Bob Horowitz predicts a U.S.-
     China match could pull a 5 rating (ELECTRONIC MEDIA, 9/25). 
     Yesterday's match in Denver drew 25,009 (THE DAILY).  MLS
     Commissioner Don Garber, asked if a women's pro soccer
     league will be a topic of discussion at MLS' meetings with
     U.S. Soccer Federation delegates this week: "Our Chief
     Operating Officer [Mark Abbott] is working with the
     Federation on the plan.  And it would be hard not to imagine
     how great it would be for this league to have a male and
     female component.  But we've got a lot of work to do before
     we get there" ("Brazil-U.S.," ESPN, 9/26).

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