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NIKE OPENS EUROPEAN HQS AND HAS LOFTY GOALS FOR INT'L SALES

          Nike dedicated its new European headquarters at
     Hilversum, The Netherlands on Wednesday.  The 376,600-
     square-foot facility consists of four office buildings --
     named after athletes Richard Krajicek, Jackie Joyner-Kersee,
     Sergei Bubka and Eric Cantona -- and a commons building
     named after Bill Bowerman.  Around 700 Nike employees work
     at the European offices and the company plans to eventually
     employ approximately 1,000 there (Nike).  Nike held its
     first annual shareholders meeting at the headquarters and
     the company said it "sees scope to further expand the size
     of its European market," which has experienced 23% growth in
     the past four years, in both footwear and apparel.  Nike
     President Tom Clarke: "Europe's having a great year, I can
     not emphasize that too much.  It's turning into another
     excellent year. ... We feel that we can generate low double-
     digit sales growth in 2001" (REUTERS, 9/22).
          "BULLISH" ON ASIA: Meanwhile, Nike GM of Southeast Asia
     Satyen Patel said that the company is "bullish" on the
     region and "aims to open 10 flagship stores" there through
     retail partnerships in the coming months.  Patel: "We are
     sitting in a region of three billion people, half of the
     world's population and we contribute 10 percent to group
     revenue.  That says a lot about the potential."  REUTERS'
     Angela Tan noted that Asia contributed $844.5M to Nike's
     group revenue, while the U.S. and Europe "made up" $5.04B
     and $2.26B, respectively.  By June 2000, Nike will open "20
     Nike-only stores" across Southeast Asia and that ten concept
     stores "were also targeted to be open" over the next year. 
     Patel declined to disclose the size of the investment, but
     said, "We are in an investment mode.  The worst is behind us
     and the future looks bright" (REUTERS, 9/23),

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