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ARTHUR ANDERSEN/ATHERTON COMMUNICATIONS BACK WOODEN TRIBUTE
Published September 23, 1999
Atherton Communications, organizers of the annual NCAA basketball John Wooden Classic in CA, has announced plans for the John Wooden Tradition, an annual college basketball two-game tribute to Wooden in IN. The event, which will be played at Conseco Fieldhouse, will be presented by Arthur Andersen and co-produced with Pacers Sports & Entertainment, which has entered a long-term agreement to host the event. The inaugural Tradition will be November 25, 2000. Atherton will produce the event as a complement to the John Wooden Classic (Atherton). In Indianapolis, Bill Benner wrote that the event will take place every November "for at least the next five years and maybe far into the new millennium." Benner also noted that Wooden does motivational speaking for Arthur Andersen. Special Olympics IN "will be the beneficiary of proceeds" from the event (STAR-NEWS, 9/22).