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WILL VIABILITY OF TURNER SOUTH BE DETERMINED QUICKLY?

          Industry analysts say that Turner South's (TS) first
     six to 12 months "will be crucial in determining whether
     it's a hit or miss with cable carriers, advertisers and
     viewers," according to Mollenkamp & Ordonez of the WALL
     STREET JOURNAL, who examine the new RSN in its Southeast
     edition.  Turner officials "concede" that TS, set to debut
     October 1, faces "uncertainty" after its four-month legal
     battle with Fox Sports Net South (FSNS), as the court battle
     "slowed" TS's efforts to sign up cable carriers, and Turner
     officials "decline to say how many companies have committed
     to carry the network so far."  TS and FSNS are now
     "scrambling to woo the cable companies, some of which may
     not carry both networks since they cover the same
     Southeastern markets."  Of FSNS's 200 cable operator
     contracts, 150 are up for renewal in December.  Some
     industry officials believe that TS "will succeed even if
     it's slow in signing cable carriers and advertisers." 
     PaineWebber media analyst Christopher Dixon: "If we get an
     indication that they are able to reach 30% of their market
     [out of 6.5 million homes], that's got to be considered a
     hugely positive launch" (WALL STREET JOURNAL, 9/22).  

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