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EXPERTS PREDICT VIACOM'S CBS PURCHASE WILL UP SPORTSLINE

          Web "experts agree" that Viacom's proposed purchase of
     CBS "has the potential" of lifting SportsLine USA "even
     higher," according to Mark Hyman of BUSINESS WEEK.  A recent
     report by NetRatings showed that "free-spending Gen Xers"
     (ages 25 to 34) account for 34% of ESPN.com's audience,
     compared with 22% for SportsLine.  If the Viacom-CBS deal
     "goes through, those numbers could change quickly."  Jupiter
     Communications' Patrick Keane: "If you can use MTV, VH1 and
     Nickelodeon to drive traffic not just to CBS programs but to
     its Internet properties, that could be very powerful."  But
     ESPN Internet Group Senior VP Steve Zales says, "Those
     audiences are tuning in for music and for categories of
     entertainment totally unrelated to sports.  That's the
     advantage we have.  We're 100% targeted to a sports
     audience."  SportsLine USA CEO Mike Levy says that it's "too
     soon to speculate about when -- or if -- SportsLine plugs
     would pop up on MTV or Nickelodeon" (BW, 9/27).
          MURDOCH'S $$ ON FOXSPORTS.COM: News Corp. Chair & CEO
     Rupert Murdoch, on the company's recent spending: "It
     concerns me that we're spending a lot of money in developing
     things like foxsports.com, foxnews.com [and] similar sites
     ... because we're an established company that's judged on
     its earnings.  And when we get into all these new things ...
     they take money to develop them. ... The market tends to
     punish you for using your earnings and your mature
     businesses to develop new businesses" (CNNfn, 9/20).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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