Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Sponsorships Advertising Marketing

NASCAR RANKS ATOP SPONSOR SURVEY FROM SPORTSBUSINESS JOURNAL

          The SPORTSBUSINESS JOURNAL, sister publication of THE
     DAILY, has released the results of its survey of 301
     "decision makers at companies that sponsor sports" conducted
     by N.Y.-based Erdos & Morgan that shows NASCAR "ranks ahead
     of every other sports property in terms of its ability to
     market itself and service sponsors."  The SPORTSBUSINESS
     JOURNAL's Andy Bernstein reports that it "appears" sponsors
     will give NASCAR "high marks no matter what the question,"
     as the organization "even ranked" No. 1 in "providing
     exclusivity and protection, something NASCAR actually tells
     clients it can't do."  About one-third of respondents said
     that their sponsorship budgets increased in '99, while
     "only" 13% said that their budgets declined.  The average
     budget increase was 24%.  Sponsors said that "brand
     awareness" was the No. 1 benefit of a "sports deal," with
     87% rating it as "important" or "very important."  Product
     branding, media coverage and promotional opportunities "were
     also cited as important by more than" 70% of respondents.  
     The following is just one excerpt taken from the current
     issue's data (SPORTSBUSINESS JOURNAL, 9/20 issue).
     
            THEY DO A GOOD JOB MARKETING THEIR SPORT
       (of the 120 largest sports sponsors who responded)

     NASCAR       100.0%           Minor League Hockey      20.0%
     NBA           86.7%           WTA                      14.3%
     NFL           83.9%           Minor League Baseball    13.3%
     WNBA          80.0%           IRL                      11.8%
     PGA           70.8%           MLS                       9.1%
     LPGA          33.3%           ATP                       7.1%
     MLB           28.0%           CART                      6.3%
     IOC           23.5%           NTRA                      0.0%
     Senior PGA    23.1%           AFL                       0.0%
     NHL           21.7%           CBA                       0.0%
     USOC          20.0%                   

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1999/09/21/Sponsorships-Advertising-Marketing/NASCAR-RANKS-ATOP-SPONSOR-SURVEY-FROM-SPORTSBUSINESS-JOURNAL.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1999/09/21/Sponsorships-Advertising-Marketing/NASCAR-RANKS-ATOP-SPONSOR-SURVEY-FROM-SPORTSBUSINESS-JOURNAL.aspx

CLOSE