NHL Vegas Group Moving To Second Phase Olympia Tweaks Red Wings Arena Project Nike Signs Gatlin To Sponsorship Deal NHL Denied Motion To Dismiss Concussion Case Maple Leafs Draw Season-Low Crowd Nike Helped UT Evaluate "Lady Vols" Branding Nike Benefiting From "Athleisure" Trend Nike Reps 49 Teams In Women's Tourney James Leads NBAers In Shoe Sales NHL, MLB Support NFL In Player Likeness Case
Upcoming Conferences and Events
SBD/16/Sponsorships Advertising Marketing
SKATE AWAY, THAT'S ALL: FEDOROV "HAPPY" NIKE DEAL IS OVER
Published September 16, 1999
Red Wings C Sergei Fedorov has "parted with Nike and says he is happy the arrangement is over," according to Helene St. James of the DETROIT FREE PRESS, who writes that Fedorov "never really felt comfortable" in Nike skates since he signed a four-year deal with the company in '96. Fedorov said Nike "decided to go in a different way and terminated the contract. But everything ended up on good terms. ... I guess Nike just made a business decision, because as far as I'm concerned, I helped that company out a lot with equipment, certainly skates." Fedorov added the skates Nike "offered" him in April before the NHL playoffs were a "totally different sort of boot compared to my white skates. ... As far as I'm concerned, the company wasn't doing good." Fedorov will return to wearing Graff skates, the brand he wore before his Nike deal (DETROIT FREE PRESS, 9/16).