NHL Appoints Pandora's Heidi Browning CMO Oilers Want To Host Hockey's World Juniors, World Cup Nike's LeBron, Durant Shoes Sales Sagging NHL Could Skip '18 Games, Return For Beijing Gretzky To Play Role In NHL Centennial Plans NHL's Daly Hopes World Cup Back Every Four Years Minding My Business: NHL Exec VP Steve Mayer Nike Shows Jump In Quarterly Sales NHL Debuting New Technology At WCOH Could Nike Golf Apparel Presence Increase?
SBD/16/Sponsorships Advertising Marketing
SKATE AWAY, THAT'S ALL: FEDOROV "HAPPY" NIKE DEAL IS OVER
Published September 16, 1999
Red Wings C Sergei Fedorov has "parted with Nike and says he is happy the arrangement is over," according to Helene St. James of the DETROIT FREE PRESS, who writes that Fedorov "never really felt comfortable" in Nike skates since he signed a four-year deal with the company in '96. Fedorov said Nike "decided to go in a different way and terminated the contract. But everything ended up on good terms. ... I guess Nike just made a business decision, because as far as I'm concerned, I helped that company out a lot with equipment, certainly skates." Fedorov added the skates Nike "offered" him in April before the NHL playoffs were a "totally different sort of boot compared to my white skates. ... As far as I'm concerned, the company wasn't doing good." Fedorov will return to wearing Graff skates, the brand he wore before his Nike deal (DETROIT FREE PRESS, 9/16).