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SHOULD ALCOHOL SPONSOR COLLEGE ATHLETICS PROGRAMS?
Published September 16, 1999
Though the NCAA bans beer ads at its championship events, the Big 12 allows each school to decide "whether to accept alcohol advertising," according to Kent Pulliam of the K.C. STAR. Big 12 Commissioner Kevin Weiberg: "Not that we would establish a conference policy, but we do have to analyze our business relationship to make sure there is no double standard. I don't think it has come to the point of saying that our institutions need to have a uniform policy in accepting beer advertising." KS Univ. doesn't accept corporate sponsorships from beer companies because "it sends a mixed message to student athletes." KS St. Univ. AD Max Urick, whose school accepts alcohol ads: "On the surface it appears to be a mixed message. If students are drinking alcohol, are they drinking because we have a sign at the stadium that says a certain kind of beer?" Univ. of MO AD Mike Alden, whose school accepts beer advertising: "I don't know if there has ever been a correlation between a sign and a call to active drinking" (K.C. STAR, 9/12).