SBD/16/Collegiate Sports

SHOULD ALCOHOL SPONSOR COLLEGE ATHLETICS PROGRAMS?

          Though the NCAA bans beer ads at its championship
     events, the Big 12 allows each school to decide "whether to
     accept alcohol advertising," according to Kent Pulliam of
     the K.C. STAR.  Big 12 Commissioner Kevin Weiberg: "Not that
     we would establish a conference policy, but we do have to
     analyze our business relationship to make sure there is no
     double standard.  I don't think it has come to the point of
     saying that our institutions need to have a uniform policy
     in accepting beer advertising."  KS Univ. doesn't accept
     corporate sponsorships from beer companies because "it sends
     a mixed message to student athletes."  KS St. Univ. AD Max
     Urick, whose school accepts alcohol ads: "On the surface it
     appears to be a mixed message.  If students are drinking
     alcohol, are they drinking because we have a sign at the
     stadium that says a certain kind of beer?"  Univ. of MO AD
     Mike Alden, whose school accepts beer advertising: "I don't
     know if there has ever been a correlation between a sign and
     a call to active drinking" (K.C. STAR, 9/12).

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Colleges, NCAA

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