AND 1 has inked a deal to become a founding corporate
partner of the IBL's inaugural '99-2000 season. AND 1 will
provide the official ball for the league, and the agreement
allows for the marketing of co-branded merchandise. The
deal marks the company's first official ball deal with any
league (IBL)....Recently formed L.A.-based ad agency The
Ballpark, formed by "three five-year veterans" of Seiniger
Advertising, has "picked up" the national fall print
campaign promoting TNT's NBA broadcasts (ADWEEK, 9/13
issue)....The futuristic uniforms for Century 21's "Turn
Ahead the Clock" MLB promo for last Friday's Indians-White
Sox game "already had been ordered before the Indians added
players" to their roster, leaving Indians DH Harold Baines
"among those without a name or number on their jersey."
Indians manager Mike Hargrove said, "Everyone gets the same
or we wear our own." White Sox Marketing Dir Bob Grim then
"spent hours gluing on the huge letters and numbers" to the
unis (CHICAGO SUN-TIMES, 9/15)....OR-based Cole & Weber has
"launched a direct and in-store campaign" involving a
variety of stores around the Nike Inner Actives sports bra
(AD AGE, 9/15)....TearDrop Golf signed a multi-year
licensing deal with Dennco, giving Dennco the rights to
manufacture and market Tommy Armour Golf-logoed accessories,
including swing trainers, putting systems and golf bag
travel covers (TearDrop)....SFX Entertainment signed a deal
to acquire 50% of Chicago-based Hispanic event marketing
firm Cardenas/Fernandez and Associates. Cardenas/Fernandez
will manage the partnership. Financial details were not
disclosed (Cardenas/Fernandez).
CLARIFICATION: Yesterday's headline incorrectly
identified the primary sponsor for the Robert Yates-owned
No. 28 Winston Cup Ford team. The correct sponsor is
Texaco/Havoline. THE DAILY regrets the error (THE DAILY).
