Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Sponsorships Advertising Marketing

THE BUCKEYE STOPS HERE: DOES OSU CHECK VIOLATE NCAA RULES?

           OH State Univ. (OSU) AD Andy Geiger said RB Michael
     Wiley's eligibility "is not in jeopardy" and OSU "went
     through channels and did everything we're supposed to do"
     regarding Wiley's image on checks issued by Huntington
     National Bank, according to Mike Pramik of the COLUMBUS
     DISPATCH.  Geiger: "There certainly is no issue involving
     Mike [Wiley] since he didn't know anything about it"
     (COLUMBUS DISPATCH, 9/12).  Pramik reported that OSU "might
     be violating NCAA rules" because Wiley's image is printed on
     the checks as part of its new Buckeye Banking account.  NCAA
     Dir of Membership Services Athena Yiamouyiannis said, "A
     commercial entity is not permitted to use a student
     athlete's name or picture in endorsing a commercial product
     or service.  We say you can use the number, but not the
     athlete."  However, Huntington Bank Dir of Advertising Maria
     Koob said that OSU "provided" the photo of Wiley.  On the
     check, Wiley's No. 5 was "replaced with a zero in order to
     make the image seem generic."  Rickabaugh Graphics designer
     Mark Krumel said that he was "asked to blur" the photo of
     Wiley (DISPATCH, 9/11).  Geiger: "It is permissible to use a
     current athlete if he or she is not identifiable and their
     current number has been changed" (BEACON JOURNAL, 9/12).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1999/09/13/Sponsorships-Advertising-Marketing/THE-BUCKEYE-STOPS-HERE-DOES-OSU-CHECK-VIOLATE-NCAA-RULES.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1999/09/13/Sponsorships-Advertising-Marketing/THE-BUCKEYE-STOPS-HERE-DOES-OSU-CHECK-VIOLATE-NCAA-RULES.aspx

CLOSE