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VOL-ELUJAH! LICENSED MERCHANDISE SALES NET UNIVERSITY $4M
Published September 1, 1999
The Univ. of TN (UT) earned "a record" $4M in royalties from sales of licensed merchandise last year, which doubled the $2M earned during '97-98, according to Add Seymour Jr. of the KNOXVILLE NEWS-SENTINEL. The school earned $1.8M in royalties alone from "an estimated" $24M in "retail sales" of products tied to its '98 nat'l football championship. UT Assistant VP & Dir of Licensing Sara Phillips: "In terms of retail sales, we think it's over $100 million for the year." Phillips added that the $4M "will go towards both academic and athletic scholarships," among others. Collegiate Licensing Corp. Dir of Univ. Services Cory Moss called UT merchandise sales in '98-99 "probably the most successful ... we've had." Seymour wrote that 161 companies sell licensed UT merchandise (NEWS-SENTINEL, 8/31). UT received 12% in royalty fees on merchandise deals tied to the Fiesta Bowl and 7.5-8% on non-championship merchandise (AP, 8/31).