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Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          In Calgary, Maxwell & Martin write that "millions of
     sponsorship dollars hang in the balance" for the city should
     the proposed merger of Air Canada and Canadian Airlines go
     through.  The Flames, the Canadian Airlines Saddledome and
     Spruce Meadows "could lose their sponsorship deals should
     Canada emerge with one airline" (CALGARY SUN, 8/25)....CA-
     based MET-Rx has signed a multi-year endorsement deal with
     welterweight boxing champion Oscar De La Hoya.  MET-Rx
     becomes the "official nutritional provider" for De La Hoya
     (MET-Rx)....MasterCard VP/U.S. Sponsorships & Events Jeff
     Price, on MLB allowing Pete Rose to be involved with the
     MasterCard-sponsored All Century Team: "It's a baseball
     policy issue.  MasterCard didn't get involved with it" (AP,
     8/25)....OK-based Big Daddy's BBQ Sauces and the D'Backs
     will sponsor the "Bullpen Buddies" program, which provides
     children with an autograph signing session, tickets to a
     game and a T-shirt (Big Daddy's)....In support of Wilson
     Golf's Smart-Core ball release in September, DDB, Chicago,
     will launch new TV and print creative, as well as POP
     materials (BRANDWEEK, 8/23 issue).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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