BRANDI, STILL IN THE NEWS: CNN's Jeannie Moos profiled
Nike's "Inner Active" sports bra -- which Brandi Chastain
revealed during her WWC victory celebration and was
officially unveiled at NikeTown N.Y. Wednesday. Chastain,
on the bra: "It's a technical piece of equipment. It's not
just something you throw on like a [pair] of socks." Moos
said that "unlike regular sports bras, the new Nike has cup
sizes -- 'A' through 'D.'" Liberty F Kym Hampton was also
at the unveiling ("The World Today," CNN, 8/19). Chastain
was interviewed during the fourth quarter of last night's
Seahawks-49ers game by ESPN's Mike Patrick, Joe Theismann
and Paul Maguire. Chastain, when asked by Theismann if she
thought the U.S. team "would have the impact that it has
had": "Absolutely not. I never thought I'd be standing here
with you guys" (ESPN, 8/19).
NCAA NOTES: FSN's Jim Rome, on Suzuki's Heisman Trophy
sponsorship: "This trophy is supposed to be a symbol of
toughness and grit -- you know, manhood. Ford I get. Chevy
is fine. But Suzuki? Suzuki makes pink jeeps that tip over.
Dudes don't own these rigs, just like they don't own Miatas
and convertible Volkswagen Rabbits" ("Last Word," FSN,
8/19)....WA-based sports Web sites network Rivals.com has
signed a three-year deal to sponsor the Hula Bowl, replacing
Hooters Restaurants, which reportedly paid $500,000 annually
for the title rights (SEATTLE P-I, 8/20)....Seton Hall Univ.
has contracted Nelligan Sports Marketing to handle the
school's sponsorship and marketing programs. Also, the
school will unveil new athletics logos and marks at an
August 25 press conference (Seton Hall)....The Univ. of AZ
will receive $550,000 for its appearance in the Pigskin
Classic against host Penn State, and will also receive
$80,000 in airfare from game sponsor the Nat'l Association
of Collegiate Dirs of Athletics (ARIZONA DAILY STAR,
8/20)....The UCLA Store's adidas Shop will celebrate its
grand opening tomorrow with "The World's Largest UCLA
Football Jersey," provided by Philadelphia-based Action
Sports America (Silverman Marketing).
MORE NOTES: In Salt Lake City, Lisa Riley Roche wrote
that it "is believed" that MI-based office furniture
manufacturer Herman Miller, Inc. has agreed to contribute
between $5-10M and office furniture to the 2002 Olympic
Games (DESERET NEWS, 8/19)....ESPN NFL analyst Joe Theismann
has been named spokesperson for the L.A.-based Irwin
Naturals/4 Health Inholtra and Cholestaid brands
(Irwin)....NASCAR driver Jeff Gordon has teamed with CT-
based ASC Games to co-design "Jeff Gordon XS Racing," which
is currently available for PCs (USA TODAY, 8/20)....MI-based
Morley Candy has created a Packers S LeRoy Butler chocolate
bar with crispy rice (Morley)....MN-based Sparta Foods has
been named exclusive manufacturer of "Purple Pride" tortilla
chips, which are available in Minneapolis/St. Paul area Cub
Stores. Other retail supermarkets in the Twin Cities will
make the chips available within the next week (Sparta).
