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STRIKE THE POSE: SUZUKI INKS DEAL WITH HEISMAN, TIME WARNER

          American Suzuki Motors announced a multi-year marketing
     partnership valued at $35M with the Downtown Athletic Club
     (DAC) and two Time Warner divisions -- Time Inc. and Turner
     Broadcasting -- to support Suzuki's sponsorship of the
     Heisman Trophy (see THE DAILY, 7/26).  Initial print ads for
     the campaign will hit newsstands this week, including a
     series of specially created multi-page sections in Time
     Warner publications Entertainment Weekly, Life, People,
     Sports Illustrated and Time.  Other media components include
     CNN, CNN/SI, TNT, CNN Airport Net, CNNSI.com and "Heisman
     Heroes" on-screen slides to appear in movie theaters in
     several major markets.  The program is expected to generate
     1.3 billion impressions (American Suzuki Motors). 
          GIVING THE HEISMAN: In N.Y., David Koeppel writes that
     Suzuki's three-year, $1.5M deal with the DAC to sponsor the
     Heisman "does not include title sponsorship" of the event's
     awards presentation show, as ESPN holds the rights.  As part
     of the deal, fans will be able to vote for their top three
     Heisman choices at Suzuki dealerships, with the top vote-
     getter receiving one of 922 official votes  (N.Y. TIMES,
     8/17).  Also in N.Y., Luke Cyphers writes that the deal
     provides a $500,000-a-year "shot in the stiffarm to the
     ailing DAC, which emerged from bankruptcy in June." 
     Meanwhile, Time Warner may expand its relationship after
     this year, and "has been discussing the possibility of
     broadcasting the annual Heisman banquet" (N.Y. DAILY NEWS,
     8/17).  Heisman Trophy Exec Dir Rudy Riska said that neither
     Wendy's, the USPS nor Chase Manhattan, the award's other
     sponsors, are paying more than $375,000 a year for their
     associations (Jonathan Tamari, BLOOMBERG, 8/17).  

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