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HOMEPOINT AND CLICK: INTERNET SITE INKS DEAL WITH BOWL GAME
Published August 17, 1999
Both the SPORTSBUSINESS JOURNAL and the Nashville TENNESSEAN report that SC-based online furniture store HomePoint.com has reached an agreement to become the title sponsor of the Music City Bowl. In Nashville, Joe Biddle writes that a deal is "expected" to be announced at a press conference today, and "is believed" to be for $1.5M over three years. The bowl game has been without a title sponsor after TX-based American General said it would "not continue in that role" after last December's inaugural game (Nashville TENNESSEAN, 8/17). The SPORTSBUSINESS JOURNAL's Andy Bernstein reports that the HomePoint.com deal is for two years, with an option for a third that includes ad slots on the game's ESPN telecast, which represents the company's "first-ever" ventures into sports marketing activity and TV advertising (SPORTSBUSINESS JOURNAL, 8/16 issue).