UM President Disappointed In Handling Of QB Situation Glut Of NFL Games Affecting Ad Rates Dish Dropping ESPN Classic For VOD Service BYU Seeing Smaller Crowds At Football Games Syracuse Has No Plans To Play Again At MetLife Could Suspension Push Simmons Away? An Inside Look At Decision To Suspend Simmons ESPN Ombuds: No Choice But A Suspension Bill Simmons Suspended Three Weeks Ombudsman: Recent Coverage Impressive
Upcoming Conferences and Events
HOMEPOINT AND CLICK: INTERNET SITE INKS DEAL WITH BOWL GAME
Published August 17, 1999
Both the SPORTSBUSINESS JOURNAL and the Nashville TENNESSEAN report that SC-based online furniture store HomePoint.com has reached an agreement to become the title sponsor of the Music City Bowl. In Nashville, Joe Biddle writes that a deal is "expected" to be announced at a press conference today, and "is believed" to be for $1.5M over three years. The bowl game has been without a title sponsor after TX-based American General said it would "not continue in that role" after last December's inaugural game (Nashville TENNESSEAN, 8/17). The SPORTSBUSINESS JOURNAL's Andy Bernstein reports that the HomePoint.com deal is for two years, with an option for a third that includes ad slots on the game's ESPN telecast, which represents the company's "first-ever" ventures into sports marketing activity and TV advertising (SPORTSBUSINESS JOURNAL, 8/16 issue).