SBD/17/Collegiate Sports

HOMEPOINT AND CLICK: INTERNET SITE INKS DEAL WITH BOWL GAME

          Both the SPORTSBUSINESS JOURNAL and the Nashville
     TENNESSEAN report that SC-based online furniture store
     HomePoint.com has reached an agreement to become the title
     sponsor of the Music City Bowl.  In Nashville, Joe Biddle
     writes that a deal is "expected" to be announced at a press
     conference today, and "is believed" to be for $1.5M over
     three years.  The bowl game has been without a title sponsor
     after TX-based American General said it would "not continue
     in that role" after last December's inaugural game
     (Nashville TENNESSEAN, 8/17).  The SPORTSBUSINESS JOURNAL's
     Andy Bernstein reports that the HomePoint.com deal is for
     two years, with an option for a third that includes ad slots
     on the game's ESPN telecast, which represents the company's
     "first-ever" ventures into sports marketing activity and TV
     advertising (SPORTSBUSINESS JOURNAL, 8/16 issue).  

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