Pitt Reinstating Script Logo For All Sports ESPN Begins 11-Year U.S. Open Deal ESPN's Drysdale Talks All Things Tennis ESPN's Apologies Indicative Of Media Paradox Virginia Tech Not Fining Football Players UNC-Charlotte AD Talks C-USA Move New Akron AD Putting Football First Sources: Whitlock Could Leave ESPN Search Firm Fires Back At Minnesota Carter Addresses '14 Rookie Symposium Advice
HOMEPOINT AND CLICK: INTERNET SITE INKS DEAL WITH BOWL GAME
Published August 17, 1999
Both the SPORTSBUSINESS JOURNAL and the Nashville TENNESSEAN report that SC-based online furniture store HomePoint.com has reached an agreement to become the title sponsor of the Music City Bowl. In Nashville, Joe Biddle writes that a deal is "expected" to be announced at a press conference today, and "is believed" to be for $1.5M over three years. The bowl game has been without a title sponsor after TX-based American General said it would "not continue in that role" after last December's inaugural game (Nashville TENNESSEAN, 8/17). The SPORTSBUSINESS JOURNAL's Andy Bernstein reports that the HomePoint.com deal is for two years, with an option for a third that includes ad slots on the game's ESPN telecast, which represents the company's "first-ever" ventures into sports marketing activity and TV advertising (SPORTSBUSINESS JOURNAL, 8/16 issue).