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CORNERSTONE TAKES LESSON FROM MUSIC INDUSTRY IN KUEHNE DEAL

          TX-based Cornerstone Sports, a subsidiary of TN-based
     Gaylord Entertainment, landed PGA Tour player Hank Kuehne
     with an "innovative contract" that gave him "cash instead of
     promises" through a five-year, $500,000 contract, according
     to Richard Alm of the DALLAS MORNING NEWS.  Cornerstone
     President Rocky Hambric said that he got advice from his
     Gaylord colleagues "on formulating a competitive bid" for
     Kuehne.  Hambric: "It's a unique deal as far as the golf
     management business is concerned.  It's a very common
     arrangement in the music industry."  But Alm wrote there is
     "some risk in committing so much money to an as-yet unproven
     talent over five years," as Kuehne "can't compete until he
     has a PGA Tour card."  Hambric: "We took an amount of money
     that he is bound to earn in a worse-case scenario.  If we
     would have advanced him all of what we think we can get, it
     would have been a gamble. The only way we could lose is if
     he went three years without a tour card."  Hambric added, "I
     don't think this will become a standard kind of thing." 
     Cornerstone "expects to announce deals for Kuehne to endorse
     golf balls and apparel before the start" of next weekend's
     Sprint Int'l in CO (DALLAS MORNING NEWS, 8/14). 

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