Sports Media

SPORTSLINE EUROPE SEES POTENTIAL IN UNITED WEB SITE SALES

8.13.1999

          SportsLine Europe will become the exclusive Internet
     sports media partner for the official Manchester United Web
     site.  The site, located at www.manutd.com, will continue to
     be produced by IMG's TWI Interactive.  Content and services
     from SportsLine Europe's new sports.com and manutd.com will
     be integrated to offer promotions designed to drive traffic
     to the sites.  SportsLine Europe will also be the exclusive
     sponsorship and advertising sales agent for www.manutd.com. 
     The company will create two online e-commerce shops --- one
     in the U.S. and one for the rest of the world -- which will
     join with the existing online store (SportsLine Europe).

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