LET THE SUNSHINE IN: BUCS REACH TWO NEW MEDIA DEALS IN FL

          The Bucs and the Sunshine Network signed a multi-year
     deal to create new programming and marketing/promotional
     opportunities to provide increased exposure for the team. 
     The two will join to create "Buccaneer Diaries," a weekly
     program produced by Sunshine that will air throughout the
     NFL season.  The Sunshine Network will also replay all four
     Bucs preseason games, which will be produced by the team's
     flagship, WTOG-TV.  Bucs Exec VP Bryan Glazer said the deal
     "represents a monumental step forward for us in terms of
     exposure and awareness throughout Florida" (Sunshine).
          BILINGUAL RADIO PACT: In St. Petersburg, Ernest Hooper
     reports that the Bucs signed a four-year deal with Mega
     Communications, CBS Radio and WQYK-FM for English and
     Spanish broadcast rights.  With the deal, Tampa Bay becomes
     "the only" U.S. market where NFL games will be broadcast in
     English and Spanish on the FM dial (ST. PETE TIMES, 8/13).