Bahamas Hosting CBB Despite Gambling Grey Cup Sales Likely Will Not Match '11 Columbus Approves $250,000 For All-Star Game Great Alaska Shootout Begins New Era Wayne Gretzky Returns To IMG Katy Perry To Headline Super Bowl Halftime Show Bermuda To Host '17 America's Cup Ohno To Host Fan-Focused Speedskating Event Doha, Qatar, To Host IAAF Event In '19 ATP Offers Refund After Federer's Withdrawal
THROUGH MILLROSE COLORED GLASSES: ADVANTAGE ACQUIRES EVENT
Published August 10, 1999
IMG is "selling off" the Millrose Games to Advantage Int'l "in a deal in the low to mid six figures" which is "expected to be finalized by the end of August," according to Terry Lefton of BRANDWEEK. IMG has "owned and managed" the nation's oldest invitational track meet since '92, but the sale "signals IMG's exit from track and field." IMG VP & Dir of Client Services Steve Lindecke said that the sport "has become less important to the agency recently." Lefton writes that Advantage is "adding inventory to a client roster" that includes the sport's governing body, USA Track & Field. However, Chase's title sponsorship deal expired after last year's event (BRANDWEEK, 8/9 issue).