World Series Tickets Reach Record High Marketing Symposium: Global Sports Events Marketing Symposium: Partnering With Events Marketing Symposium: Pop Culture Crossover Marketing Symposium: Data Technologies Marketing Symposium: Q&A With Vice's Kiersky Marketing Symposium: Social Media & Sports Marketing Symposium: Sustainability Efforts Marketing Symposium: NFL Sponsors Hang Tight Marketing Symposium: Creative Engagement
Upcoming Conferences and Events
THROUGH MILLROSE COLORED GLASSES: ADVANTAGE ACQUIRES EVENT
Published August 10, 1999
IMG is "selling off" the Millrose Games to Advantage Int'l "in a deal in the low to mid six figures" which is "expected to be finalized by the end of August," according to Terry Lefton of BRANDWEEK. IMG has "owned and managed" the nation's oldest invitational track meet since '92, but the sale "signals IMG's exit from track and field." IMG VP & Dir of Client Services Steve Lindecke said that the sport "has become less important to the agency recently." Lefton writes that Advantage is "adding inventory to a client roster" that includes the sport's governing body, USA Track & Field. However, Chase's title sponsorship deal expired after last year's event (BRANDWEEK, 8/9 issue).