PBR Positions Spring Event As "Major" Four Cities Invited To Bid For '19, '20 Super Bowls Boston IndyCar Race Set For Next Year Law Does Not Allow Preakness To Move NBA Takes Measures To Ensure Lottery Is Authentic Preakness Sets New Record Attendance ACC's Swofford Wants To Expand CFP To Eight Preakness Stakes Could Move To Sunday North Texas Won't Bid On Next Round Of CFP Games Bay Area To Host '18 Rugby World Cup
Upcoming Conferences and Events
THROUGH MILLROSE COLORED GLASSES: ADVANTAGE ACQUIRES EVENT
Published August 10, 1999
IMG is "selling off" the Millrose Games to Advantage Int'l "in a deal in the low to mid six figures" which is "expected to be finalized by the end of August," according to Terry Lefton of BRANDWEEK. IMG has "owned and managed" the nation's oldest invitational track meet since '92, but the sale "signals IMG's exit from track and field." IMG VP & Dir of Client Services Steve Lindecke said that the sport "has become less important to the agency recently." Lefton writes that Advantage is "adding inventory to a client roster" that includes the sport's governing body, USA Track & Field. However, Chase's title sponsorship deal expired after last year's event (BRANDWEEK, 8/9 issue).