WME-IMG Hires Chris Liddell As New CFO IMS Continues NASCAR Attendance Battle Large Crowd Turns Out For Baseball HOF Inducation LPGA Deems Inaugural Int'l Crown A Success F1 Race In New Jersey Delayed Again Int'l Crown Organizers Bullish On First Event Officials Confident In Safer U.S. Open Of Surfing NFL Draft Leaving N.Y. Just A One-Time Deal? David Abrutyn Leaving IMG After Nearly 15 Years Senior Ryder Cup Reportedly Coming In '15
Upcoming Conferences and Events
THROUGH MILLROSE COLORED GLASSES: ADVANTAGE ACQUIRES EVENT
Published August 10, 1999
IMG is "selling off" the Millrose Games to Advantage Int'l "in a deal in the low to mid six figures" which is "expected to be finalized by the end of August," according to Terry Lefton of BRANDWEEK. IMG has "owned and managed" the nation's oldest invitational track meet since '92, but the sale "signals IMG's exit from track and field." IMG VP & Dir of Client Services Steve Lindecke said that the sport "has become less important to the agency recently." Lefton writes that Advantage is "adding inventory to a client roster" that includes the sport's governing body, USA Track & Field. However, Chase's title sponsorship deal expired after last year's event (BRANDWEEK, 8/9 issue).