Menu
Events Attractions

THROUGH MILLROSE COLORED GLASSES: ADVANTAGE ACQUIRES EVENT

          IMG is "selling off" the Millrose Games to Advantage
     Int'l "in a deal in the low to mid six figures" which is
     "expected to be finalized by the end of August," according
     to Terry Lefton of BRANDWEEK.  IMG has "owned and managed"
     the nation's oldest invitational track meet since '92, but
     the sale "signals IMG's exit from track and field."  IMG VP
     & Dir of Client Services Steve Lindecke said that the sport
     "has become less important to the agency recently."  Lefton
     writes that Advantage is "adding inventory to a client
     roster" that includes the sport's governing body, USA Track
     & Field.  However, Chase's title sponsorship deal expired
     after last year's event (BRANDWEEK, 8/9 issue).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1999/08/10/Events-Attractions/THROUGH-MILLROSE-COLORED-GLASSES-ADVANTAGE-ACQUIRES-EVENT.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1999/08/10/Events-Attractions/THROUGH-MILLROSE-COLORED-GLASSES-ADVANTAGE-ACQUIRES-EVENT.aspx

CLOSE