Quail Hollow Lands '21 Presidents Cup World Cup Dates Cause Strife In Euro Leagues Texas May Expand Incentives To Land Events Daytona 500 Sees Attendance Increase PGA Tour Honda Classic Continues Growth Mayweather-Pacquiao Scheduled For May 2 Kings-Sharks Outdoor Game Draws Over 70,000 Orlando Considering Bid For CFP Title Game Will Weather Affect NHL Outdoor Game? White Risking $5M With New Event
Upcoming Conferences and Events
THROUGH MILLROSE COLORED GLASSES: ADVANTAGE ACQUIRES EVENT
Published August 10, 1999
IMG is "selling off" the Millrose Games to Advantage Int'l "in a deal in the low to mid six figures" which is "expected to be finalized by the end of August," according to Terry Lefton of BRANDWEEK. IMG has "owned and managed" the nation's oldest invitational track meet since '92, but the sale "signals IMG's exit from track and field." IMG VP & Dir of Client Services Steve Lindecke said that the sport "has become less important to the agency recently." Lefton writes that Advantage is "adding inventory to a client roster" that includes the sport's governing body, USA Track & Field. However, Chase's title sponsorship deal expired after last year's event (BRANDWEEK, 8/9 issue).