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THROUGH MILLROSE COLORED GLASSES: ADVANTAGE ACQUIRES EVENT

          IMG is "selling off" the Millrose Games to Advantage
     Int'l "in a deal in the low to mid six figures" which is
     "expected to be finalized by the end of August," according
     to Terry Lefton of BRANDWEEK.  IMG has "owned and managed"
     the nation's oldest invitational track meet since '92, but
     the sale "signals IMG's exit from track and field."  IMG VP
     & Dir of Client Services Steve Lindecke said that the sport
     "has become less important to the agency recently."  Lefton
     writes that Advantage is "adding inventory to a client
     roster" that includes the sport's governing body, USA Track
     & Field.  However, Chase's title sponsorship deal expired
     after last year's event (BRANDWEEK, 8/9 issue).

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