MEDIA NOTES

          TV MONITOR: The 11:00pm ET edition of ESPN's
     "SportsCenter" and CNN/SI's "Sports Tonight" both led with
     Yankees-Tigers and both followed with Red Sox-Devil Rays. 
     FSN's "Primetime" (Fox Sports Net South) led with Yankees
     manager Joe Torre wavering on possibly retiring following
     this season, and followed with Yankees-Tigers (THE DAILY).
          N.Y. STATE OF MIND: In N.Y., Michael Starr writes that
     the Yankees and the Mets, which both changed local TV
     carriers this season, "have adapted well to their new TV
     homes," as the teams are "keeping execs at both stations
     happy."  The Yankees averaged a 6.0 rating (409,000 HH)
     through 25 games on WPIX-WB while the Mets averaged a 4.0
     rating (272,000 HH) through 25 games on WNYW-Fox.  WNYW VP &
     GM Michael Wach: "Our ratings have been outstanding."  WNYW
     VP & Station Manager Betty Ellen Berlamino: "I think we've
     added better visibility for the Mets" (N.Y. POST, 7/9).  
          CHANGING CHANNELS: In Chicago, Ed Sherman reports that
     10 Bulls games, 25 White Sox games and eight Cubs games will
     move from WGN to WCIU-IND for the 2000 season.  The one-year
     deal "was done to accommodate WGN's growing WB network,
     which will add a sixth night of programming this fall."  WGN
     Station Manager Jim Zerwekh, who is not worried the move
     will affect viewership: "When the games moved to CLTV,
     people still found them.  They know where to go."  WGN
     "hopes to reduce confusion" for viewers by "heavily
     promoting the games" (CHICAGO TRIBUNE, 7/9).
           ESPN TIDBITS: In St. Petersburg, Ernest Hooper reviews
     ESPN's 70's-themed "SportsCenter" special, which airs
     tonight at 7:30pm ET, and features announcers Stuart Scott
     and Rich Eisen in 70's costumes complete with mutton chop
     sideburns.  Hooper: "You can't help but laugh when you see
     the '70s mannerisms of Scott and Eisen" (ST. PETERSBURG
     TIMES, 7/9).  Meanwhile, ESPN announced that Scott will join
     the network's "Sunday NFL Countdown" show this fall as an
     analyst.  The show debuts September 12 at 11:00am ET
     (ESPN)....ESPN hired Suzy Kolber as an anchor/reporter. 
     Kolber had worked for Fox Sports since '93 and was
     previously at ESPN (ESPN).