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SPONS-O-METER: WWC SHOWS IMPRESSIVE SPONSORSHIP ROSTER

Published July 9, 1999

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          THE DAILY continues "Spons-o-Meter," a comprehensive
     list of official corporate marketing partners of various
     leagues and governing bodies.  Today: FIFA's Women's World
     Cup '99 (THE DAILY).
          
          OFFICIAL SPONSORS        CATEGORY
          adidas                   Athletic Footwear & Apparel
          Bud Light                Beer
          Coca-Cola                Soft Drink
          EDS                      Technology Support
          Fuji Film                Film
          Gillette                 Shaving Products
          Hewlett Packard          Computer Hardware
          Hyundai                  Vehicle
          JVC                      Television
          MasterCard               Credit Card
          McDonald's               Quick Service Restaurant
          
          NOTES: Allstate, SI For Women and Sybase are WWC
     marketing partners.  Lifetime is a WWC media partner. 
     Allsport, KwikGoal and TSI Soccer are equipment suppliers.
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