USHERPRO TECHNOLOGY OFFERS A NEW COMPONENT FOR MARKETERS

          One of the biggest challenges facing pro sports, next
     to winning and filling seats, is trying to satisfy the needs
     and demands of the season-ticket holder and luxury suite
     owner.  Marketing Database Systems, based in suburban
     Chicago (Wood Dale), has introduced a software product named
     UsherPro to address that issue.  Delivered as a customized
     CD to the end user, UsherPro allows instant management of
     ticket disbursement (including customized VIP invitations),
     catering, and transportation.  The built-in component of
     UsherPro Concierge provides e-commerce access to merchandise
     purchases and special requests, with a link to the host
     team's site.  UsherPro Target Technology tracks critical
     data allowing teams to market products and services on a
     one-to-one basis to their customers.  Sports and
     entertainment marketing firm The Venture Group Partnership
     Marketing and MDS President & CEO Robert McAuliff: "The
     application potential of UsherPro is virtually limitless. 
     Sports organizations with true vision better take a look at
     this."  Contact Marketing Database Systems at 630-787-9935.