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EXPANDING BY THE MINUTE: SEATS ADDED FOR WWC FINALS
Published July 7, 1999
After a seat survey of the Rose Bowl yesterday, WWC organizers "discovered" between 3,000-5,000 more seats and put several thousand additional tickets on sale for Saturday's U.S-China final, "raising capacity" to about 90,000, according to the AP. The tickets, which were not "in prime locations," sold for $45 apiece. (AP, 7/7). In San Diego, Mark Zeigler wrote that tickets for Saturday's doubleheader cost $45, $65 and $110. CA-based Murray's Tickets, which has outlets across southern CA, is "asking for three figures no matter where you sit" (S.D. UNION- TRIBUNE, 7/6). ESPN Sports Almanac "states" the Rose Bowl has a capacity of 102,083 (DETROIT NEWS, 7/7). WWC President & CEO Marla Messing, on the ticket sales: "With a sellout of the final, our biggest day is still yet to come. I think we can say that the tournament has been a smashing success" (S.F. CHRONICLE, 7/6). In CA, Scott Reid reported that WWC organizers are "giving ticket holders" an option to avoid Rose Bowl traffic jams. Parking and a shuttle to the Rose Bowl from downtown Pasadena will be available (O.C. REGISTER, 7/6). President Clinton "decided" yesterday to "extend his seven-state trip through the weekend" so he can attend the WWC final (USA TODAY, 7/7). Jay Leno, on Clinton visiting the U.S. locker room after their semifinal victory: "Does this seem suspicious to you?" (NBC, 7/6). NOTES: A USA TODAY editorial criticizes the media for envisioning "themselves as part of the grand marketing machine that has catapulted women's soccer." The editorial adds: "It is the marketers' job to sell the game, not the media's. ... Inexperience could explain blurring the line between covering an event and marketing it" (USA TODAY, 7/7)....In Denver, Terry Frei, on a potential women's pro league: "Even after the World Cup ends, let's continue to give women's soccer a shot in the spotlight. Given the chance, it would flourish" (DENVER POST, 7/6)....Univ. of OR Warsaw Sports Marketing Center Dir Rick Burton, on the WWC: "Not since the Beatles came here in 1964 have we seen anything comparable in terms of its sociological impact with American teen-age girls" (L.A. TIMES, 7/6)....Messing was interviewed by CNBC during "Upfront Tonight," and said of Mia Hamm: "You never know why one person particularly captures the imagination of the American public, but Mia ... has been able to succeed on and off the field in an unprecedented way." More Messing, on the exposure the team has received from endorsers: "It's good that Madison Avenue is noticing. It's helped them promote the sport that they care so much about and it's helped them make a living and allow them to play the sport on a full-time basis" ("Upfront Tonight," CNBC, 7/6)....ESPN's Jack Edwards, during an in- show promo for ABC's WWC Final: "Don't tune in because they're good lookin', tune in because they're playing for the world championship" ("SportsCenter", 7/6).