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EXPANDING BY THE MINUTE: SEATS ADDED FOR WWC FINALS

          After a seat survey of the Rose Bowl yesterday, WWC
     organizers "discovered" between 3,000-5,000 more seats and
     put several thousand additional tickets on sale for
     Saturday's U.S-China final, "raising capacity" to about
     90,000, according to the AP.  The tickets, which were not
     "in prime locations," sold for $45 apiece. (AP, 7/7).  In
     San Diego, Mark Zeigler wrote that tickets for Saturday's
     doubleheader cost $45, $65 and $110.  CA-based Murray's
     Tickets, which has outlets across southern CA, is "asking
     for three figures no matter where you sit" (S.D. UNION-
     TRIBUNE, 7/6).  ESPN Sports Almanac "states" the Rose Bowl
     has a capacity of 102,083 (DETROIT NEWS, 7/7).  WWC
     President & CEO Marla Messing, on the ticket sales: "With a
     sellout of the final, our biggest day is still yet to come. 
     I think we can say that the tournament has been a smashing
     success" (S.F. CHRONICLE, 7/6).  In CA, Scott Reid reported
     that WWC organizers are "giving ticket holders" an option to
     avoid Rose Bowl traffic jams.  Parking and a shuttle to the
     Rose Bowl from downtown Pasadena will be available (O.C.
     REGISTER, 7/6).  President Clinton "decided" yesterday to
     "extend his seven-state trip through the weekend" so he can
     attend the WWC final (USA TODAY, 7/7).  Jay Leno, on Clinton
     visiting the U.S. locker room after their semifinal victory:
     "Does this seem suspicious to you?" (NBC, 7/6). 
          NOTES: A USA TODAY editorial criticizes the media for
     envisioning "themselves as part of the grand marketing
     machine that has catapulted women's soccer."  The editorial
     adds: "It is the marketers' job to sell the game, not the
     media's. ... Inexperience could explain blurring the line
     between covering an event and marketing it" (USA TODAY,
     7/7)....In Denver, Terry Frei, on a potential women's pro
     league: "Even after the World Cup ends, let's continue to
     give women's soccer a shot in the spotlight.  Given the
     chance, it would flourish" (DENVER POST, 7/6)....Univ. of OR
     Warsaw Sports Marketing Center Dir Rick Burton, on the WWC:
     "Not since the Beatles came here in 1964 have we seen
     anything comparable in terms of its sociological impact with
     American teen-age girls" (L.A. TIMES, 7/6)....Messing was
     interviewed by CNBC during "Upfront Tonight," and said of
     Mia Hamm: "You never know why one person particularly
     captures the imagination of the American public, but Mia ...
     has been able to succeed on and off the field in an
     unprecedented way." More Messing, on the exposure the team
     has received from endorsers: "It's good that Madison Avenue
     is noticing.  It's helped them promote the sport that they
     care so much about and it's helped them make a living and
     allow them to play the sport on a full-time basis" ("Upfront
     Tonight," CNBC, 7/6)....ESPN's Jack Edwards, during an in-
     show promo for ABC's WWC Final: "Don't tune in because
     they're good lookin', tune in because they're playing for
     the world championship" ("SportsCenter", 7/6).

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