SBD/30/Collegiate Sports

UNIV. OF IOWA PUTS KIBOSH ON AD DEAL WITH MILLER BREWING

          The Univ. of IA Athletic Department "might lose money
     after school officials cut off talks" Wednesday over an ad
     contract with Miller Brewing, according to James McCurtis of
     the Iowa City PRESS-CITIZEN.  Univ. of IA VP/Univ. Relations
     Ann Rhodes said that the school's affiliation "with any beer
     company sends the wrong message."  The three-year deal was
     worth about $45,000 per year and would have "allowed Miller
     to use" the school's logo and advertise on weekly shows
     featuring some of the school's coaches. Univ. of IA "gained
     control of the advertising four years ago" when the school
     began producing the shows.  Since the Univ. of IA "pulled
     out of the talks," the Athletic Department "could absorb a
     $50,000 revenue loss this year." Assistant AD Rick Klatt
     will seek other advertisers (PRESS-CITIZEN, 7/29). 

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