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UNIV. OF IOWA PUTS KIBOSH ON AD DEAL WITH MILLER BREWING
Published July 30, 1999
The Univ. of IA Athletic Department "might lose money after school officials cut off talks" Wednesday over an ad contract with Miller Brewing, according to James McCurtis of the Iowa City PRESS-CITIZEN. Univ. of IA VP/Univ. Relations Ann Rhodes said that the school's affiliation "with any beer company sends the wrong message." The three-year deal was worth about $45,000 per year and would have "allowed Miller to use" the school's logo and advertise on weekly shows featuring some of the school's coaches. Univ. of IA "gained control of the advertising four years ago" when the school began producing the shows. Since the Univ. of IA "pulled out of the talks," the Athletic Department "could absorb a $50,000 revenue loss this year." Assistant AD Rick Klatt will seek other advertisers (PRESS-CITIZEN, 7/29).