TV MONITOR: Last night's 11:00pm ET edition of CNN/SI's
"Sports Tonight" led with Barry Sanders' retirement and
followed with Red Sox-Blue Jays. FSN's 11:00pm ET
"Primetime" (Fox Sports Net South) led with Sanders,
followed by Cubs-Expos. ESPN's 11:00pm ET "SportsCenter,"
which appeared on ESPN2 due to ESPN's "Wednesday Night
Baseball," also led with Sanders, followed with Sabres G
Dominik Hasek's possible retirement (THE DAILY).
PRINT NOTES: NBC runs a two-page ad in ELECTRONIC MEDIA
congratulating the U.S. women's soccer team on their WWC
victory. The ad includes the line: "Next Stop The Olympics
Sydney 2000. Join The Winning Team with NBC" (THE
DAILY)....In Milwaukee, Bob Wolfley, on Saints RB Ricky
Williams appearing in a wedding dress on ESPN Magazine:
"This appears to be the most unfortunate photo-op decision
made by a sports star since, well, Dennis Rodman wore a
bridal dress to a book promotion" (JOURNAL SENTINEL, 7/29).
NOTES: In Toronto, Glenn Cole writes that Headline
Sports Television Network announced that it has applied to
the Canadian Radio-TV and Telecom Commission for authority
to broadcast live sports events (TORONTO SUN, 7/29)....Fox
Sports Net Bay Area (FSNBA) has signed a six-year broadcast
extension with the Sharks. The deal calls for 60 games to
be televised in the '99-2000 season with an increase to 70
games by the 2004-2005 season (Sharks).
