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RUSH HOUR & A HALF: BRITISH OPEN WEB HIT AFTER ABC BLACKOUT

          When ABC pre-empted early coverage of the third round
     of the British Open to follow the developing story regarding
     John F. Kennedy, Jr., the "gap was being filled by live
     coverage of the tournament on the Open's official Web site,"
     according to Chris Lewis of GOLFWEEK, who writes the
     "unparalleled set of circumstances ... may have far-reaching
     effects on the business of tournament broadcasting."  From
     9:00-10:30am ET, the tournament's site at www.opengolf.com
     was the "only place" in the U.S. "to hear, and to some
     extent see, early third-round action."  The site "webcasted
     the BBC's words and images" all weekend long and "plenty of
     American fans took advantage."  Preliminary reports from
     London-based TWI Interactive (TWII), the company "relaying"
     the BBC's coverage through the site, "indicated a surfeit of
     early Saturday traffic, much of it from the" U.S.  TWII
     Technology Manager Ian Wood said the site was receiving
     "close to five or six hundred page views per second" during
     the non-coverage by ABC.  Wood estimated a final daily
     average of 25 million page views on the site, and Lewis
     compares that to pgatour.com, which averages an "estimated"
     32 million page views per month (GOLFWEEK, 7/24 issue). 

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