The following lists final national and cable Nielsen
ratings from recent sporting events. NOTE: The majority of
Saturday's sports programming was pre-empted for coverage of
the developing story on John F. Kennedy, Jr. (THE DAILY).
EVENT DATE NET TIME RAT/SHR
Fox "In The Zone" 7/17 Fox 12:30-1:15pm 0.8/2
"MLB On Fox": (regional) 7/17 Fox 1:15-4:15pm 2.7/7
British Open: Final Rd. 7/18 ABC 9:00am-3:45pm 4.8/14
CART: Molson Indy 7/18 ABC 3:45-5:30pm 1.9/5
Tour De France: Stage 14 7/18 ABC 5:30-6:00pm 2.0/5
USTA "Kids Show" 7/18 CBS 1:00-1:30pm 1.0/3
NASCAR: NAPA Auto Care 200 7/18 CBS 1:30-4:00pm 1.3/4
PGA Seniors: Ameritech -- 4th Rd.7/18 CBS 4:00-6:00pm 1.9/5
LPGA Tour: JAL Classic -- 4th Rd.7/18 NBC 4:00-6:00pm 1.4/4
US COV
CABLE PROGRAM DATE NET AREA AREA SHR 000
MLB: Marlins-Braves 7/05 TBS 1.2 1.6 3 1211
WWC Semifinal: Brazil-Norway 7/10 ESPN 1.2 1.6 5 1236
NASCAR: Jiffy Lube 300 7/11 TNN 3.1 4.1 11 3056
MLB: Red Sox-Braves 7/11 TBS 1.2 1.6 4 1206
MLB on ESPN: Cubs-White Sox 7/11 ESPN 1.6 2.1 4 1632
RATINGS NOTES: "MLB on Fox" is averaging a 2.8/9, up 4%
over last year's 2.7/9....MLS' All-Star game, which was
scheduled to air on ABC but was moved to ESPN2 due to news
coverage on JFK Jr., drew a 0.3/1 national rating, compared
to MLS' season-to-date average on ESPN2 of 0.2 (THE
DAILY)....In Toronto, Chris Zelkovich writes that ratings
for TSN's CFL games "continue to soar," with the games
averaging 235,000 viewers, up 15% over last year's average.
Zelkovich: "What's more amazing is that the numbers are so
high in July, normally a low-ratings period. The answer
could be blackouts, or lack of such" (TORONTO STAR, 7/23).
NOTE: For broadcast numbers, one ratings point =
994,000 homes. For cable, "Cov. Area" = % of homes tuned in
to that program in that network's universe of subscribers.
