In Boston, Gregg Krupa writes the rooftop boxes at
Fenway Park installed for the All-Star Game will be used as
"premium seating through at least the end of the season."
Six groups of 20 seats will be sold for $3,000 per group for
any game. Red Sox VP/Public Affairs Dick Bresciani: "We're
not sure the results, in terms of sales, will be that great
this year, because a lot of companies have already made
their plans for the summer" (BOSTON GLOBE, 7/23)....Dodgers
Dir of Ticket Marketing Bob Wymbs said that the team's 30
luxury suites, the sale of which are to begin next season,
will generate "approximately" $5M in annual net revenue
(ORANGE COUNTY REGISTER, 7/22)....Adelphia Communications
"proposed contract" for the Titans stadium naming rights
"actually awards" the rights to Adelphia, "which raises the
possibility that the name could be changed if consolidation
in the cable business warrants it" (INTERACTIVE WEEK, 7/19
issue)....The Univ. of NE will replace the AstroTurf at
Memorial Stadium, which was used for almost 30 years, with
FieldTurf beginning this season (FieldTurf)....Coca-Cola was
awarded pouring rights at Little Rock, AR's, War Memorial
Stadium in a five-year, $100,000 deal and also inked a five-
year, $15,000 extension on its scoreboard advertising at the
ballpark (ARKANSAS DEMOCRAT-GAZETTE, 7/22)....The Univ. of
Buffalo has enlisted Philadelphia-based Front Row Marketing
Services consultant Dick Sherwood to secure naming rights
for the school's football stadium and indoor athletic
facility (BUSINESS FIRST of Buffalo, 7/19 issue)....The
Staples Center will "stage six doubleheaders involving the
Lakers, Kings and Clippers next season" (L.A. TIMES, 7/23).
