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MARKETPLACE ROUND-UP

          DID ADIDAS MAKE AN IMPRESSION? In studies conducted by
     CT-based SRi USA for adidas, about 60% of girl soccer
     players surveyed in October '98 named both adidas and Nike
     as WWC sponsors.  In April '99, 63% of respondents
     recognized adidas as a WWC sponsor and 54% named Nike.  At
     the start of the WWC, 76% named adidas and 60% named Nike. 
     adidas is a WWC sponsor, while Nike is a U.S. team sponsor. 
     Additionally, in research conducted at WWC game venues, 24%
     of attendees mentioned adidas first as a sponsor, while 14%
     named Coca-Cola, 9% Budweiser and 3% Nike (SRi USA).
          NOTES: Analysts "expect" the new NikeTown Denver, which
     will have about 60,000 items for sale when it opens next
     week, to do $18-19M in annual sales (ROCKY MOUNTAIN NEWS,
     7/21)....In S.F., Tony Cooper writes that the "futuristic
     uniforms" featured in the MLB/Century 21 "Turn Ahead the
     Clock Night" promo (see THE DAILY, 7/21) at the Padres-
     Giants game last night included "broad shoulders, no
     sleeves, tiny numbers in the back with names running along
     the side and a huge logo on the front.  The Giants were
     scheduled to wear orange undershirts to complete the ghastly
     ensemble, but that idea was mercifully nixed" (S.F.
     CHRONICLE, 7/22).  In S.D., Chris Jenkins calls the uniforms
     "somebody's hideous idea of what baseball gear will look
     like in 2021" (SAN DIEGO UNION-TRIBUNE, 7/22).
          VIDEO GAMES VAULT: Acclaim Sports has re-signed Packers
     QB Brett Favre to an exclusive multi-year endorsement deal
     to serve as a spokesperson for its "NFL QB Club 2000" video
     game, due out in August (Acclaim).  Fox Sports Interactive
     signed Hawks G Steve Smith to endorse its "NBA Basketball
     2000" video game, due out this fall, and signed Stars C Mike
     Modano for its "NHL Championship 2000" video game.  Modano
     will do media interviews, participate in retail appearances
     and promos, and host Internet chats at foxsports.com to
     support the effort (Fox Sports Interactive).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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