SBD/22/Collegiate Sports

EXTENDED DEAL PROVES COTTON BOWL IS STILL WILLING AND A-BELL

          The Cotton Bowl has "extended" its association with
     title sponsor Southwestern Bell through the 2006 game, in a
     deal worth "more than" $8M over six years, according to
     Wendell Barnhouse of the FT. WORTH STAR-TELEGRAM.  The
     extension allows the Cotton Bowl to "maintain its
     guaranteed" $2M per-team payouts for the next three seasons,
     with that number increasing to $2.5M per team over the
     ensuing four years.  The current deal, which has one year
     remaining, was signed in '96.  Last year, the SEC agreed to
     a three-year deal with the game, in which a member school
     plays a Big 12 school (FT. WORTH STAR-TELEGRAM, 7/22).
     Cotton Bowl exes said that they have sold about 45,000
     tickets for the 2000 New Year's game, to be held at the
     68,252-seat facility (DALLAS MORNING NEWS, 7/22).  The
     Dallas Convention & Visitors Bureau estimates the '99 game
     had a $30M direct economic impact and a $90M indirect
     economic impact on the city of Dallas (Cotton Bowl).
          NCAA NOTES: USA TODAY's Steve Wieberg reports on the
     state of the NCAA, which "faces doubts about its ability to
     make and enforce its rules" after several "legal setbacks"
     of late.  Wieberg: "The association is hearing more and more
     questions about the NCAA of tomorrow: should its sphere of
     influence shrink [and] should some of its regulatory power
     be handed to individual conferences?"  S.D. St. Univ. AD
     Rick Bay: "I don't want to be a doomsayer.  But I think
     we're headed, if not toward the elimination of the NCAA,
     toward an NCAA that's far different" (USA TODAY, 7/22)....In
     Indianapolis, Brian Reinthaler reports that construction of
     the NCAA's new headquarters in Indianapolis is 95% complete
     after 15 months of work (INDIANAPOLIS STAR-NEWS, 7/22).  In
     K.C., Blair Kerkhoff writes that "the first wave" of NCAA
     employees are beginning to move into the new offices.  The
     move "will be complete" by August 2 (K.C. STAR, 7/22).

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