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EXTENDED DEAL PROVES COTTON BOWL IS STILL WILLING AND A-BELL
Published July 22, 1999
The Cotton Bowl has "extended" its association with title sponsor Southwestern Bell through the 2006 game, in a deal worth "more than" $8M over six years, according to Wendell Barnhouse of the FT. WORTH STAR-TELEGRAM. The extension allows the Cotton Bowl to "maintain its guaranteed" $2M per-team payouts for the next three seasons, with that number increasing to $2.5M per team over the ensuing four years. The current deal, which has one year remaining, was signed in '96. Last year, the SEC agreed to a three-year deal with the game, in which a member school plays a Big 12 school (FT. WORTH STAR-TELEGRAM, 7/22). Cotton Bowl exes said that they have sold about 45,000 tickets for the 2000 New Year's game, to be held at the 68,252-seat facility (DALLAS MORNING NEWS, 7/22). The Dallas Convention & Visitors Bureau estimates the '99 game had a $30M direct economic impact and a $90M indirect economic impact on the city of Dallas (Cotton Bowl). NCAA NOTES: USA TODAY's Steve Wieberg reports on the state of the NCAA, which "faces doubts about its ability to make and enforce its rules" after several "legal setbacks" of late. Wieberg: "The association is hearing more and more questions about the NCAA of tomorrow: should its sphere of influence shrink [and] should some of its regulatory power be handed to individual conferences?" S.D. St. Univ. AD Rick Bay: "I don't want to be a doomsayer. But I think we're headed, if not toward the elimination of the NCAA, toward an NCAA that's far different" (USA TODAY, 7/22)....In Indianapolis, Brian Reinthaler reports that construction of the NCAA's new headquarters in Indianapolis is 95% complete after 15 months of work (INDIANAPOLIS STAR-NEWS, 7/22). In K.C., Blair Kerkhoff writes that "the first wave" of NCAA employees are beginning to move into the new offices. The move "will be complete" by August 2 (K.C. STAR, 7/22).