EXECUTIVE TRANSACTIONS

          PGA Interactive named JOHN OBERG as Sales Manager. 
     Oberg was VP/Creative & Marketing Services for Fusive.com,
     and will be responsible for sales and account services in the
     southeast and western regions of the U.S. (AD AGE, 7/19).
     ...The Heat announced the following promotions: ERIC
     WOOLWORTH to Senior VP/Business Operations and General
     Counsel; SAMMY SCHULMAN to Senior VP/Finance & CFO; STEVE
     WEBER to Senior VP/Sales; BILL SENN to Senior VP/Design and
     Construction; JEFF MORRIS to Staff VP & Controller; JENNIFER
     MALLERY to Dir of Box Office Operations; MEREDITH CAMPBELL to
     Box Office Manager; ANGIE SCHAAN to Senior Bookkeeper; LARRY
     MARTIN to Manager of the HEAT Foundation; JOSH KRAMER to
     Coordinator, Game and Event Production and ANDY MONTERO to
     Dir of Retail Operations (Heat)....HBO named MICHAEL GABRIEL
     as Senior VP/Information Technology & CIO.  He was formerly
     VP & CIO for the NBA (CRAIN'S N.Y. BUSINESS, 7/12 issue).