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SPONS-O-METER: ATP NETS STRONG CORPORATE MARKETING PARTNERS

          THE DAILY continues "Spons-o-Meter," a comprehensive
     list of official corporate marketing partners of various
     leagues and governing bodies.  Today: ATP Tour (THE DAILY).

     COMPANY              CATEGORY                  PARTNER SINCE
     Creative Futures     Apparel Licensee              1990
     GreenSet             Official Court Surface        1990
     Penn                 Official Ball                 1993
     Waterford Crystal    Official Crystal              1993
     Babolat              Official String               1996
     Cartoon Network      Grassroots Tennis Partner     1996
     Expo2000 Hannover    World Championship Partner    1996
     MBNA/MasterCard      Official Credit Card          1996
     Mercedes-Benz        Official Car                  1996
     Phoenix Insurance    Official Insurance Provider   1996
     RADO Swiss Watches   Official Timekeeper           1996
     Kabel New Media      Web Site Developer            1997
     Spalding             Official Racquet              1997
     Club Med             Official Resort               1998
     Global Caps          Official Headwear             1998
     Lucent Technologies  Innovations Partner           1998
     ISL Worldwide        Marketing & Licensing Agent   1999

SBJ Morning Buzzcast: April 24, 2024

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