Leagues and Governing Bodies

WNBA OFFICIALS "PLEASED" WITH ALL-STAR GAME 1.1 RATING

7.16.1999

          Despite "intentionally scheduling" the WNBA All-Star
     Game during an MLB off-day, when "no other major sports"
     were on TV, the league drew "a tepid" 1.1 rating on ESPN,
     according to Bart Hubbuch of the DALLAS MORNING NEWS. 
     Although that was a 50% increase over the league's regular-
     season rating, it "was seen in just 800,000 homes and
     equaled what ESPN gets for a regular-season NHL broadcast." 
     Hubbuch: "That didn't seem to bother WNBA officials, who
     were generally pleased" (DALLAS MORNING NEWS, 7/16).  
          STARS? In N.Y., Jerry Brewer writes on the WNBA under
     the header, "League Waits For A Star."  Brewer: "No ...
     player has yet to transcend the league, sit in the middle of
     its circle of stars and show the rest of the players how to
     stretch their stardom further" (N.Y. TIMES, 7/16).

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