Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Sponsorships Advertising Marketing

NAPA INKS TWO NASCAR TITLE DEALS; WHY SOME SPONSORS SWITCH

          NAPA has signed a three-year deal with a two-year
     option to title sponsor CA Speedway's NASCAR Winston Cup
     event beginning in 2000.  The event will be called the "NAPA
     Auto Parts 500."  For the past three years, NAPA has been
     the presenting sponsor of the event, which was formerly
     called the California 500 (CA Speedway).  NAPA also inked a
     three-year deal to title sponsor the NASCAR BGN event at MI
     Speedway, to be called the NAPA 200.  This year's race will
     be on August 21 and carried live by ESPN (MI Speedway).
          NASCAR NOTES: NASCAR WINSTON CUP SCENE's Steve Waid
     writes on "major sponsors" that have recently dropped "long
     relationships with established Winston Cup teams and drivers
     in favor of other entities."  Waid: "Sponsor shifting, and
     even sponsor raiding or departure, has been a part of NASCAR
     for decades. ... For each sponsor that leaves, or shifts its
     allegiance, there is another that will take its place"
     (WINSTON CUP SCENE, 7/15 issue)....Jerry Nadeau will replace
     Wally Dallenbach as the driver of one of three Rick
     Hendrick-owned Winston Cup Chevrolets for the 2000 season. 
     Internet company MichaelHoligan.com, which specializes in
     home repair and garden supplies, has signed a sponsorship
     deal with the team "worth between" $8-10M (USA TODAY, 7/15).
          I'M WALKER, YES INDEED: Walker Racing has inked Disson
     Furst & Partners to "assist" in the "search for a primary
     sponsor" (SPEEDNET, 7/15).  CA-based Alpine Electronics of
     America will sponsor the two-car Walker Racing team for the
     11 races remaining on CART's '99 schedule (Alpine Elect.).  

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1999/07/15/Sponsorships-Advertising-Marketing/NAPA-INKS-TWO-NASCAR-TITLE-DEALS-WHY-SOME-SPONSORS-SWITCH.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1999/07/15/Sponsorships-Advertising-Marketing/NAPA-INKS-TWO-NASCAR-TITLE-DEALS-WHY-SOME-SPONSORS-SWITCH.aspx

CLOSE