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Sponsorships Advertising Marketing

ROAD RULES: NORMAN'S GM SHARK TANK; FRITO RIDER CORN CHIPS

          GM Special Vehicle Group head Jon Moss appeared on
     NBC's "Today" show this morning and presented GM's "Shark"
     edition Blazer, a concept car which was created with the
     input of Greg Norman.  The Blazer features a convertible top
     along with Norman's Shark logo detailed on the side.  Moss
     said that Norman was "very instrumental" in the design of
     the car by showing the car's engineers renderings and
     designs.  Moss: "He gave us some very good styling cues in
     what we wanted to do to produce it" ("Today," NBC, 7/14).   
          CHIPS AHOY! BRANDWEEK's Thompson & Linnett report that
     Frito-Lay "begins national distribution" this week of Fritos
     Racers, a line of "racecar-shaped chips" that will be
     endorsed "on-pack and in ads later this month" by Jeff
     Gordon.  The product line will carry Gordon's No. 24
     "embedded in the chip."  Gordon will be featured in "kid-
     targeted TV spots" by BBDO, N.Y., as well as on packaging,
     in FSIs and POP to support the line (BRANDWEEK, 7/12 issue).
          A-B UP FOR DALE: BRANDWEEK's Terry Lefton writes to
     "look for" A-B to "ramp up its involvement with" driver Dale
     Earnhardt Jr. during the 2000 NASCAR season, as Budweiser's
     POP featuring Earnhardt Jr. "is enormously popular" and 16-
     oz Budweiser cans featuring his likeness "doubled sales
     expectations this year."  A-B VP/Media & Sports Marketing
     Tony Ponturo: "Next year, look for national TV commercials
     and more, because we really think he's going to be the new
     star on the circuit" (BRANDWEEK, 7/12 issue).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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