PROTEAM.COM USHERS IN A NEW PRESIDENT IN REORGANIZATION

          PROTEAM.com, formerly Genesis Direct, has named sports
     marketing exec Harry Usher as its new President & CEO and
     "is regrouping into an Internet-based sports merchandise
     company," according to Lauren Coleman-Lochner of the Bergen
     RECORD.  Usher previously served as the '84 L.A. Olympic
     Organizing Committee COO and as USFL Commissioner.  More
     recently he was CEO of Dorna USA.  Usher replaces Warren
     Struhl, who will stay on as PROTEAM Chair.  Struhl notes
     that the company, which went public in May of '98, has "some
     challenges ahead," as it tries to "establish itself as a
     leading Internet retailer."  PROTEAM reported a '98 loss of
     $155.8M, or $5.41 per share, compared with a loss of $76.2M,
     or $8.98 per share, the previous year, despite increased
     sales from $107.2M in '97 to $252.3M in '98.  The loss
     includes a $63.3M charge for restructuring and discontinuing
     certain businesses.  PROTEAM's shares closed at $1.875
     yesterday, down $.06.  The company handles the official
     catalogs for the NHL, NBA and NASCAR (Bergen RECORD, 7/14).