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OBSERVERS WRESTLE WITH WHAT ALL THIS WWC SUCCESS MEANS
Published July 14, 1999
The U.S. women's soccer team's WWC win is "about parents and their kids, getting hooked on a group of appealing athletes who were well marketed, then turned out to be even better than advertised," according to Terry Pluto of the AKRON BEACON JOURNAL. Pluto: It wasn't about the liberation of women, the sexist attitude of men or the overthrow of any world order. It was sports, and in some ways, sports at their best" (AKRON BEACON JOURNAL, 7/14). NEWSDAY's Shaun Powell: "Hey, the [WWC] was nice. But, please. It's time to be realistic, at the risk of sounding chauvinistic. The whole event was overhype at its best, or worst, whichever your prefer. ... For all the wonderful advances they've made over the years, soccer and women are not about to take over this country the way they seemed to do for two-plus weeks. ... Two years after a massive PR push from NBA and NBC, the WNBA shows falling attendance and no evidence of tapping into another demographic" (NEWSDAY, 7/14). But in CA, Bob Keisser writes, "Women's soccer has a chance to prosper for several reasons. For starters, there is plenty of talent available. ... Secondly, a U.S. league could be arranged around national team demands." More Keisser: "There appears to be an audience out there" (LONG BEACH PRESS-TELEGRAM, 7/14). A WASHINGTON POST editorial today states, "Women's sports will continue to flourish in the venues where they teach the important lessons -- in schools, rec clubs and other everyday places -- regardless of how it goes with the pros" (WASHINGTON POST, 7/14)