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OBSERVERS WRESTLE WITH WHAT ALL THIS WWC SUCCESS MEANS

          The U.S. women's soccer team's WWC win is "about
     parents and their kids, getting hooked on a group of
     appealing athletes who were well marketed, then turned out
     to be even better than advertised," according to Terry Pluto
     of the AKRON BEACON JOURNAL.  Pluto: It wasn't about the
     liberation of women, the sexist attitude of men or the
     overthrow of any world order.  It was sports, and in some
     ways, sports at their best" (AKRON BEACON JOURNAL, 7/14). 
     NEWSDAY's Shaun Powell: "Hey, the [WWC] was nice.  But,
     please.  It's time to be realistic, at the risk of sounding
     chauvinistic.  The whole event was overhype at its best, or
     worst, whichever your prefer. ... For all the wonderful
     advances they've made over the years, soccer and women are
     not about to take over this country the way they seemed to
     do for two-plus weeks. ... Two years after a massive PR push
     from NBA and NBC, the WNBA shows falling attendance and no
     evidence of tapping into another demographic" (NEWSDAY,
     7/14).  But in CA, Bob Keisser writes, "Women's soccer has a
     chance to prosper for several reasons.  For starters, there
     is plenty of talent available. ... Secondly, a U.S. league
     could be arranged around national team demands."  More
     Keisser: "There appears to be an audience out there" (LONG
     BEACH PRESS-TELEGRAM, 7/14).  A WASHINGTON POST editorial
     today states, "Women's sports will continue to flourish in
     the venues where they teach the important lessons -- in
     schools, rec clubs and other everyday places -- regardless
     of how it goes with the pros" (WASHINGTON POST, 7/14)

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