TIGER WANTS NIKE TO STOP RUNNING AD? On "Inside
Edition," Craig Rivera reported on Acushnet's suit against
Nike regarding its new Tiger Woods ads (See THE DAILY, 7/7).
Rivera: "Woods has reportedly requested that the ads be
pulled" ("Inside Edition," 7/9). In DC, Frank Ahrens wrote
that the Nike/Woods ad has "the hottest buzz" of any TV ad,
and "may be the most compelling in some time." It also
could "help to remythicize Woods" (WASHINGTON POST, 7/10).
NOTES: In NJ, Steve Politi wrote that adidas "isn't shy
about letting people know" it sponsored the 16th annual ABCD
basketball camp at Fairleigh Dickinson Univ. The company
"plastered 158 logos on the walls, basket supports,
bleachers and scoreboards" in the school's gym, and each
player had "two logos on his jersey, four on his socks, six
on his sneakers and two on his shorts." Sonny Vaccaro, who
created and runs the camp: "Now, the camp is a marketing
vehicle. Back when we started, it was a labor of love"
More than 50 media outlets covered the camp, not including
"dozens of recruiting magazines and Internet sites" (Newark
STAR-LEDGER, 7/11)....Knicks G Latrell Sprewell wrote an Op-
Ed in yesterday's N.Y. DAILY NEWS thanking fans for their
support of the team and him: "When AND 1 ... made a
commercial about the American Dream, you didn't freak out
and say "what????" (N.Y. DAILY NEWS, 7/11)....ET's Julie
Moran profiled MasterCard's new "Priceless" spot featuring
Hank Aaron and Willie Mays, which was filmed at Edison
Field. George Brett and Barry Bonds also make appearances.
The spot premieres during the MLB All-Star Game. Moran:
"Ah, they're the greatest, aren't they?" ("ET," 7/9).
