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BLOOMBERG REPORTS THAT WWC RATINGS TOPPING ESPN'S NHL ACTION

          ESPN's cable TV channels "are attracting a larger
     audience for the Women's World Cup (WWC) than they did for
     NHL regular-season games," according to Scott Newman of
     BLOOMBERG NEWS.  ESPN's five WWC games "have generated an
     aggregate rating" of a 0.82, or "about" 623,660 HHs.  This
     season's NHL games on ESPN averaged a 0.59, or "about"
     450,760 homes.  Analysts "had projected" that the WWC would
     attract TV audiences "similar to ones generated by the NHL
     during its regular season."  ESPN VP/Programming Steve
     Risser: "The ratings [for women's soccer] have outpaced our
     expectations."  Through 17 games, WWC matches on ESPN2 have
     averaged a 0.51, compared to the NHL's regular-season
     average of a 0.32.  This past Sunday, ESPN2 generated a 1.96
     rating, or an audience "of about" 1.26 million HHs, for its
     coverage of the U.S.-North Korea match (BLOOMBERG, 6/30). 
          MORE FREE TV? In St. Louis, Tom Wheatley wondered why
     all the U.S. women's games are not available on free TV.
     Wheatley: "Paying for TV sports is un-American.  And so is
     this snub."  The U.S. women's team is the "classiest team in
     the" WWC, "and the networks show summer reruns.  It's almost
     enough to make a TV chauvinist call his cable company" (ST.
     LOUIS POST-DISPATCH, 6/29).  For more, see (#26).

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