NFL: BRANDWEEK's Terry Lefton reports that UPS,
Gatorade and Nortel Networks have signed as corporate
sponsors of the NFL's Broncos-Chargers American Bowl in
Sydney, Australia, this August. CT-based Millsport
President Jim Millman, whose firm is promoting the game and
selling corporate sponsorships, said "that corporate
sponsorships added up to around" $2.6M in cash and barter
(BRANDWEEK, 6/28 issue)....A new commercial from GSD&M for
the NFL and Southwest Airlines was filmed at Barney's in
N.Y. and features two women "running through the famed
Madison Ave. store spiking Faberge eggs" (N.Y. DAILY NEWS,
6/30)....Vikings WR Randy Moss' agent Tim DiPiero said his
client "didn't intentionally blow off" a recent autograph
session in FL (THE DAILY, 6/28), but "there was a serious
lack of communication" (Minneapolis STAR TRIBUNE, 6/30).
...BRANDWEEK's Gerry Khermouch reports that Miller Brewing
will "step up" its NFL-related promos around the Miller Lite
brand, adding "more in-pack NFL guides, broaden availability
of a popular inflatable chair" and will take its new
"pilsner glass icon" on-premise with three team-specific
designs. The effort begins in August (BRANDWEEK, 6/28).
NOTES: CNN will include Yankees P Roger Clemens in its
new $25M image campaign breaking July 1 with the tag, "You
are what you know" (AD AGE, 6/29)....In Raleigh, Anne Saker
reported on the Special Olympics World Games in Raleigh, NC.
The event has 106 companies paying $20M of the $35.5M total
cost (Raleigh NEWS & OBSERVER, 6/29)....The Brewers' ad
agency Kohnke Hanneken won the "Best of Show" prize at the
Milwaukee Ad Club's awards for its Brewers creative campaign
(ADWEEK, 6/28 issue)....Thirteen members of the Stars have
signed 15,000 autographs on memorabilia for Steiner Sports
Marketing. In an exclusive deal with Steiner Sports, Stars
RW Brett Hull autographed 3,000 items (Steiner Sports).
