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NEW STUDY SHOWS NATIONAL SKIER/SNOWBOARD VISITS DOWN 3.7%
Published June 3, 1999
A study released by the National Ski Areas Association (NSAA) shows that skier and snowboarder visits to CO fell from 11.99 million in '97-98 to 11.3 million for the '98-99 season, according to Steve Raabe of the DENVER POST. CO's reported 5.8% decline would be "one of the larger annual declines in industry history." The figures show that skier visits fell 3.7% nationally this year, from 54.1 million in '97-98 to 52.1 million. The "lack of snow, particularly in the early part of the season, was blamed for the decline." But CO Ski Country USA President John Frew said that the survey was "inaccurate," as it used data that didn't reflect the entire ski season. The NSAA acknowledged that the figures are preliminary estimates, with final data due this summer. The study was conducted by Boulder-based research firm RRC Associates, and a skier visit is defined as one person visiting a ski area for all or any part of a day or night, using a paid or free lift ticket (DENVER POST, 6/3).