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The Back Of The Book

SRI SURVEY: MALES 18-34 ARE TOP VISITORS TO SPORTS WEB SITES

          CT-based Sponsorship Research Int'l (SRi) asked 6,000     U.S. respondents age 18+ in '98 if they regularly visit     sports Web sites and if so, which sports they follow.  The     following are the percentage of respondents who use the     Internet to follow sports and their age/gender breakdown.    
PERCENTAGE WHO VISIT A SPORTS WEB SITE
AT LEAST ONCE PER WEEK
 
TOTAL
MALE
FEMALE
MALE 18-34
MALE 35+
11.8%
16.7%
7.1%
25.2%
11.8%

SPORT TOTAL MALE FEMALE MALE 18-34 MALE 35+
NFL
23.2%
24.2%
21.1%
27.3%
21.6%
NBA
19.6%
18.9%
21.2%
24.2%
12.3%
MLB
15.1%
13.7%
18.1%
10.8%
17.4%
NASCAR
7.3%
7.3%
7.4%
2.9%
13.0%
NHL
6.2%
7.6%
3.2%
9.6%
5.3%
GOLF
3.6%
4.7%
0.9%
1.9%
6.7%

 

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