HOW MUCH PAYNE CAN THE MARKET BEAR? STEWART SALES PUSH

          Following Payne Stewart's win at the U.S. Open, his
     sponsor Legg Mason "discussed plans to feature Stewart on
     billboards," according to Mark Hyman of BUSINESS WEEK.
     Stewart signed a three-year, $900,000 deal with Legg Mason
     in January, and Legg Mason Senior VP/Marketing Tal Daley
     said of the final day of the U.S. Open, "I haven't had too
     many better days."  Univ. of OR Warsaw Sports Marketing
     Center Dir Rick Burton: "This reenergizes Payne Stewart. ...
     Right now, his value is very hot."  Hyman notes that after
     the win, "There were even predictions of a rebound for
     Stewart's underexposed clothing line."  Stewart's sponsors,
     Titleist and Golfsmith, each "pay five-figure bonuses for
     winning a big championship" (BUSINESS WEEK, 7/5 issue). 
     Legg Mason congratulates Stewart on his victory in a full-
     page color ad in the current GOLF WORLD (THE DAILY).