Sponsorships Advertising Marketing

TENNIS NEWS & NOTES: CBS CUTS AD DEALS; FILA INKS WITH ATP

6.28.1999

          CBS has "cut major U.S. Open tennis ad deals" with Ford
     and AmEx, according to sources of the SPORTSBUSINESS
     JOURNAL's Langdon Brockinton, who reports that both are
     multi-year deals beginning in '99 with AmEx and Ford each
     receiving category exclusivity during the broadcast.  CBS
     "declined comment" (SPORTSBUSINESS JOURNAL, 6/28 issue). 
     Also, sources of the SPORTSBUSINESS JOURNAL's Daniel Kaplan
     said that Fila will "become the second major global sponsor"
     of the ATP Tour beginning in 2000.  ISL Worldwide created
     the deal, in which it seeks $10M over 10 years from new
     sponsors in order to "help pay" for its $1.2B guarantee to
     the Tour (SPORTSBUSINESS JOURNAL, 6/28 issue).

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