NFL LEAGUE NO EUROPEAN VACATION TO PRESIDENT OLIVER LUCK

          In NFL Europe's World Bowl '99 yesterday at Rhein
     Stadium in Dusseldorf, Germany, the Frankfurt Galaxy
     defeated the Barcelona Dragons in front of 39,643 fans.  In
     N.Y., Edmund Andrews examined the seven-year-old league and
     wrote: "Marketing American football in Europe is about as
     strange as teaching cricket in Texas."  More Andrews: "After
     nine years, the N.F.L. and [NFL Europe President Oliver]
     Luck are still struggling to secure a foothold on a
     continent ruled by soccer."  Luck, 39, "markets his sport as
     entertainment, with loud music, long-legged cheerleaders 
     ... and stunts worthy of P.T. Barnum."  Andrews wrote that
     "the league now brings in about $30 million a year."  In
     Germany, NFL Europe "has attracted serious" commercial
     sponsors, including Ericsson and Skoda, the Czech subsidiary
     of Volkswagen."  Skoda Dir of Communications Frank Farsky:
     "Football is a show.  It's always been about cheerleaders
     and music and Americana" (N.Y. TIMES, 6/27).